Business selling

Business selling is the key service of Desonn Partners, oriented to the companies’ owners with an annual turnover from 3 to 50 mln USD.

We maximize business selling price due to:

• Detailed analysis and planning of selling strategy
• Focusing on the favourable strategic buyers
• Active searching methods of potential buyers and effective communications
• Complete pre-sale business preparation
• Individual argumentation of business value to potential buyers
• Creating competition among potential buyers
• Optimisation of financial, legal and tax transaction issues

Service on business selling includes carrying-out the following list of actions:

1. Definition of the subject, aims and strategy of selling
2. Complex business diagnostics
3. Business market value estimation
4. Investment documentation development
5. Pre-sale business preparation
6. Searching of potential buyers and demand generation
7. Negotiation support and selection of the favourable buyer
8. Design of business selling transaction
9. Due Diligence support on the seller’s side
10. Support of closing the contract

Before signing the Services Agreement Desonn Partners consultants carry out preliminary express-diagnostics of business. As a result of it we make the conclusion about the possibility of business selling and agree aims and conditions of sale with company’s owners.

The business selling process involves the following stages:

Stage 1. Preliminary procedures

The selling subject, owners’ aims and limitations concerning time, transaction structure and potential buyers list are clearly defined at this stage.

The detailed internal and external analysis of company’s activity is carried out, as a result of which the market business value is estimated, the action plan of pre-sale business preparation is agreed, business selling strategy is developed, and also the investment documentation is prepared for disclosure to potential buyers at the different stages of negotiations.

After that the client’s project team with consultants’ support realise the action plan on pre-sale business preparation, while Desonn Partners turns to potential buyers searching and demand generation.

Stage 2. Marketing of selling subject and buyer selection

At this stage a search and selection of potential business buyers is carried out.

The unique address base of possible strategic buyers is formed for each selling subject. In each individual case both domestic and foreign companies, operating in different industries, related to business of the selling company, could be included in this list.
Financial and venture investors are also considered if necessary.

We provide individual contacts with potential buyers. They are actively informed about advantages of the proposed acquisition, and their personal interest in negotiation process is defined.

A stage-by-stage information disclosure preserves confidentiality concerning disclosure of selling subject to the proper agreements signing.

During the multi-stage negotiations and receiving of non-binding offers the short list of the most interested and solvent potential buyers is formed. They receive the detailed information about business, the personal introduction with the business owners and selling subject is conducted.

For each potential buyer from a short list we estimate business investment value, relying on which the individual benefits of acquisition are founded, and our client’s interests are protected during negotiations with the purpose of price increasing.

Till to the moment of transaction completion we support intensive communication with a few potential buyers to create the competition for the selling subject.

The result of this stage is signing of binding offer (interim agreement) about the business purchase with one of the potential buyers.

Stage 3. Closing the contract

Due Diligence of the target company is carried out by the chosen buyer. Desonn Partners consultants support Due Diligence procedure from the seller’s side.

Based on Due Diligence results preliminary agreements between seller and buyer could be adjusted and final agreements could be achieved.

At the final stage of project we analyze the legal, financial and tax aspects of transaction, develop and co-ordinate the drafts of agreements.